🔒 Privacy Policy · 2026 World Cup Fan Guide

This Privacy Policy applies to zh-k188.com (referred to as "the Site" or "we") and explains how we collect, use, store, protect, and process your personal information. The Site is a free fan guide for the 2026 FIFA World Cup, offering match schedules, host city information, live scores, travel tips, and more. We fully respect your privacy and are committed to lawful, fair, and transparent data handling.

Scope: This policy covers information you provide when visiting the Site, using our contact form, subscribing to updates, participating in activities, or contacting us directly. If you reach the Site via third‑party platforms (e.g. FIFA official app, social media), those platforms’ privacy policies also apply.

📝 Information You Provide Voluntarily

When you use our contact form, surveys, newsletter subscription, or join activities, we may collect:

• Name / nickname, email address, phone number (optional);
• Message content, inquiry category, and any other details you choose to share;
• Match preferences, travel plans (only used to improve content recommendations).

📡 Information Collected Automatically

When you browse the Site, technical data may be automatically recorded, including:

• IP address, browser type and version, operating system, device identifiers;
• Access dates and times, referring URLs, clickstream data (pages you visit on our Site);
• Approximate geographic location (city‑level only, used for regional content optimisation).

Collected information may be used for:

• Providing services & support: responding to your messages, sending requested updates, answering questions;
• Improving user experience: analysing behaviour to enhance layout, schedule display, and content recommendations;
• Security & compliance: detecting abnormal access, preventing fraud and malicious attacks, meeting legal obligations;
• Personalised notifications: – only with your consent – sending match reminders or official event news (you may unsubscribe at any time);
• Internal analytics: using anonymised data to study traffic trends and fan preferences.

We do not use automated decision‑making (e.g. credit scoring, profiling), nor do we use your information for marketing unrelated to the World Cup fan guide.

The Site uses essential cookies to improve your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your language preference (Simplified/Traditional Chinese, English, Malay);
• Retain match filter settings so you don’t have to reselect them;
• Analyse visitor numbers and popular pages to improve performance.

We do not use third‑party tracking cookies for cross‑site advertising. You may disable cookies through your browser settings; however, this may affect functionality such as language memory and form submission.

We promise:

• ✔ We never sell, rent, or trade your personal information to third parties without your explicit consent;
• ✔ We only share information in limited circumstances:
• • With trusted service providers (e.g. email delivery platforms, hosting services) under strict confidentiality agreements;
• • As required by law, court order, or government regulation;
• • To protect the security of the Site, our users, or the public.
• ✔ In case of a business transfer (e.g. merger or acquisition), we will notify you and ensure the successor continues to honour this Privacy Policy.

We never publicly disclose your personal messages unless they have been anonymised (e.g., showing common question patterns).

Under applicable privacy laws (including the GDPR and local regulations), you have the following rights:

• Right to be informed: you can learn how we collect and use your data (explained in this policy);
• Right of access: you may request a copy of the personal data we hold about you;
• Right to rectification: you may ask us to correct inaccurate or incomplete information;
• Right to erasure (right to be forgotten): in certain situations (e.g. you withdraw consent, data no longer necessary), you may request deletion;
• Right to restriction of processing: you can ask us to temporarily stop processing your contested data;
• Right to data portability: you may receive the data you provided in a structured, commonly used, machine‑readable format;
• Right to withdraw consent: you may withdraw consent for consent‑based processing (e.g. email subscriptions) at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details below. We will respond within 15 business days.

If you have any questions about this Privacy Policy, wish to file a complaint, or need to exercise your data rights, please contact us at:

📧 Email: privacy@zh-k188.com
📬 Mailing address: World Cup Info Office (Privacy Team), 58/F, The Center, 99 Queen's Road Central, Central, Hong Kong
⏱️ Response time: Usually within 5 business days; complex requests may take up to 30 days.

This Privacy Policy was last updated on 1 April 2025. If we make material changes (e.g. to the purposes of collection), we will notify you via a website notice or pop‑up. Continued use of the Site after such changes constitutes your acceptance of the updated policy.